Other sellers have it for $40 plus! Ships free with FSSS.
Amazon.com: The Price is Right 2010 Edition: Nintendo Wii: Video Games
* Pricing Games (14 New Games) - Includes all of the favorites from the original and includes 14 new ones including Golden Road, Dice Game, and Safe Crackers
* Custom Avatars - Design your avatar from head to toe, including body, facial features, hair and clothes
* Unlockable Prizes - Earn achievements to unlock new customization options for your avatar (hair, clothes, accessories)
* Improved Graphics - Improved 3D models, enhanced interactivity, and upgraded set/game design to match the modern show
* Game Modes - Two single-player modes - 3 Strikes and Classic
The Price is Right 2010 Edition for Wii $25.98 at amazon FSSS 
