go to
https://www.blockbuster.com/signup/m...877/r.2846056-
then click "have a Promotional Code?" on the right below the 3 Discs at a time plan and enter code "erewards1mspecial' you can then click on Start free trial to get the offer.
here is more details from another site "The free trial will be for the “3 discs at a time” plan with total access (free movies including blu-ray movies and video games with an unlimited amount of in-store exchanges). Don't forget to set the subscription to not renew."