THis is around for a while
Friends Offer - DISH Network
I've been reading around and someone mentioned that when you hit the site off that "friend" link, it logs you in as a friend (hence the "AFID =FRIEND" at the top) and when you purchase you get a $25 amex giftcard mailed to you. I think its for friends and fam of employees.
$25 hidden giftcard promotion for Dish Network 
