So here is how I see it. GoPro is selling all of their cameras direct on their website for $50 less than the best deals everywhere else but they make you sign up for the subscription @ $49/year. All of this is to say you are ok with subscribing, if not, turn back now.
They offer 5 cameras that can individually be added to your cart, each coming with a "free year of service" if purchased separately.
GoPro Advertised Price W/ Subscription:(best competitor price is +$50 w/o subscription)
1. $399 Hero10 w/accessory bundle
2. $349 Hero10 w/o bundle
3. $279 Hero8
4. $399 MAX
5. $349 Hero9
When you add multiple cameras to your cart they line item the cost of the subscription as a $49 fee The cost each one added after the first is then reduced by $49.
See Below as an example of how your cart would look with multiple cameras.
1. $349+$49 Hero10 w/accessory bundle
2. $299+
$49 Hero10 w/o bundle
3. $237+
$49 Hero8
4. $349+
$49MAX
5. $299+
$49 Hero9
http://www.gopro.com
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Their customer service blames peoples banks,cards, and everything besides their site. They suggest ordering elsewhere. Sure sounds like clickbait to me.