Best Buy [bestbuy.com] has HP - 28" LED 4K UHD FreeSync Monitor (DisplayPort, HDMI) - Black for $229.99. Shipping is free.
Note that this is a TN panel and 60 Hz. This doesn't seem like a great deal, and this should probably be closer to its regular price, but it is $150 off "regular" price and about $20 cheaper than a similar Asus 4K TN monitor. This one has FreeSync, VESA mounting, and dual HDMI and DisplayPort, which some other lower end 4K TN monitors don't have.
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They were literally QUOTING the OP.
Partially quoting. Reading the whole post gives more depth to the statement and provides reasons that make this stand out for the price point for certain buyers' requirements.