Appears to be a targeted Amazon "First time digital gift card buyer". I definitely have bought a digital gift card for promotions in the past, but it showed up for me. The deal will not show up if you aren't logged into your account:
https://www.amazon.com/l/11158618011
1. Tap add code. Tap the "Apply code" button above or enter the promotion code USEGC222 at checkout.
2. Add $50 or more. Add $50 or more in select Amazon.com Gift Cards to your cart. A little "heads up" box will show that you've "gifted someone" a gift card... granted I gifted it to myself, shhhhh!
3. Enjoy your reward. You will receive the $10 promotional credit two days after your qualifying Amazon.com Gift Cards purchase.
Must purchase at least $50 in Amazon Gift Cards ("GCs") in a single order at Amazon.com between May 16, 2022, and June 24, 2022,
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